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Lawrence Edward Rinck

Date of Death: September 14, 2018

Date of Birth: May 3, 1921


Auburn, Maine – Lawrence E. Rinck, 97, passed away on Friday, September 14, 2018 surrounded by his loved ones.He was born in Cincinnati, Ohio on May 3, 1921, the eldest son of William and Gayla (Kraus) Rinck. Larry grew up in Cincinnati through the Great Depression, graduating from Elder High School and Xavier University where he was editor of the school newspaper. At Xavier, he and some friends became dejected by the cheering squad enthusiasm during a dismal Xavier football season and Larry formed a new cheerleading squad, pushing the team to a one-win season.Larry enlisted in the U.S. Army in 1942 and served as a private in the European Theater in World War II in an anti-aircraft unit. He joked that he landed on Normandy Beach on D-Day (adding much softer "+60" meaning 60 days after the invasion.) He served fairly far behind the front lines but said that if the Battle of the Bulge had been successful, his unit would have been in a bad place. His unit entered Germany and, as a testament to his character, in one village after his unit kicked a German family out of their home to create a headquarters, he and the family continued to correspond each Christmas for nearly 40 years. After the war, he "stuck around" and went to Bristol University to take a few classes.He returned home and set his eyes on Rosemary Helen Krummen who would become his wife of over fifty years until her death in 2005. Together they raised one son, Peter D. Rinck, of Buckfield, Maine.Larry had a long career in marketing, first with the Bavarian Beer Company, then with the Gruen Watch Company. In 1963, Rosemary, Larry and their son, Peter moved to Allendale, New Jersey where Larry had taken a job with S&H Green Stamps, eventually becoming the Vice President of Marketing. Larry was one of the "Mad Men" made famous by the television series and counted some of the advertising legends of the 1960s as his peers. He gave the author Mary Higgins Clark a project for the company and they became lifelong friends. In the early 1980s, Larry and Rosemary moved to Minnesota where Larry served as liaison between S&H Green Stamps and the National Car Rental company. Larry and Rosemary later returned to Cincinnati to care for Larry's parents. In Cincinnati, Larry lent his knowledge to many companies by volunteering for SCORE.Larry loved tennis, golf (scoring a hole-in-one in his 80s) and singing of all kinds whenever and wherever the mood hit him, much to the mortification of his son over the years.His beloved wife, Rosemary passed away in 2005 after a long illness. Larry continued to participate in the choir at Good Shepard Church in Cincinnati and met his close friend and companion Joan Neal. The two shared many adventures traveling, participating in the church and providing for each other.In 2017, Larry moved to Maine to be closer to his son, grandchildren and great-grandchildren. He was able to visit Rinck Advertising, Inc. in Lewiston, Maine, an advertising agency founded by Peter Rinck and his wife, Laura Rinck, and meet the next generation of "Mad Men and Women."Larry was a friend, mentor and protector of so many people over the years. Before passing, he said to Peter, his son, "It's been a good life." All who knew him would agree.Larry was predeceased by his wife, Rosemary Krummen Rinck; his father, William Rinck and mother, Gayla Kraus Rinck; and his brother Ralph Rinck and wife Marilyn. He is survived by his sister, Shirley (Rinck) Berendsen and husband Charles; his brother, David Rinck and wife, Jean; his close friend and companion Joan Neal; his son, Peter Rinck and his wife, Laura Rinck; grandchildren Amy Downing and husband Toby Downing; Calvin Rinck and wife Mariah Rinck; Sarah Bird and husband Tony Bird; Jacob Irish; and Isabella Rinck; and great grandchildren Lacey, Henry, Theo, Lucille, and Jasper; his dear nieces, Dr. Donna Krummen, and husband Brian Fox; Lori (Krummen) Hall, and husband Rob Hall; cousin Margie (Krummen) and husband, Thomas Kotter; and former daughter-in-law Mary Lawrence and husband David Sliman as well as many nieces and nephews.The family would like to send heartfelt gratitude to the staff of the Schooner Estates as well as Androscoggin Home Care and Hospice for their kindness and gentle care of Larry.Visitation will be held Friday, September 28 from 4:00 p.m. to 6:00 p.m. at Funeral Alternatives located at 25 Tampa Street, Lewiston, Maine.A funeral mass will be held at Good Shepherd Catholic Church at 8815 E. Kemper Road, Cincinnati, Ohio on October 5 at 10AM. Interment will follow at St. Aloysius Cemetery, Cincinnati.


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